In a dumpster, waste is a problem. In a piece of furniture, there is a solution.
During its production process, French industry rejects more than a third of the raw materials it transforms to meet our growing consumption needs.
24 million tonnes of materials end up each year in the dumpsters of French factories.
In such quantities, this loss represents a resource that can supply a multitude of productions. At a time when excessive extraction of raw materials is weakening our planet's ecosystems, the exploitation of this “waste” appears to be a necessity.
These industrial production losses are loaded with a value beyond the material, around which our entire approach is structured.
Industrial dumpsters are not full of metal ingots or virgin plastic pellets. Until they were scrapped, these materials were worked and machined, they acquired a shape, a color and a technicality.
In short, industry has transformed matter into objects. Producing from this waste means above all promoting the work already carried out on the material. It means turning waste into a semi-product, its producer into a subcontractor.
Coming from series production, these losses have a recurring form and are generated daily. These attributes make it possible to integrate this waste at the start of a new serial production.
In a dumpster, waste is a problem. In a piece of furniture, there is a solution.
Our furniture empties our partners' trash, while preserving our land from the extraction of resources that would have been necessary for their production.
They save the energy spent by manufacturers in giving shape to the material, while saving the energy that must normally be mobilized to give the materials the shape of a table, a chair, a shelf.
Our furniture turns waste into a resource.
They turn a problem into an opportunity.
Maximum is a virtuous factory. Each product it brings into the world is extracted from waste treatment circuits. Each kilogram sold is in fact a kilogram saved, suggesting the uninhibited idea of curative and beneficial consumption.
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